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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
See the available job positions below
“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
A modern, clean and highly adaptable Statamic website for AAW, the largest trading and commercial company in Kuwait.
Ali Abdulwahab Al Mutawa Commercial Co. (AAW) is one of the largest trading and commercial companies in Kuwait, operating in nine diverse business sectors and distributing in Kuwait’s surging wholesale, retail and consumer market over 200 different global brands. They approached Sweans Technologies to revamp their digital presence with a Statamic-powered website. AAW sought a modern, scalable, and highly customisable content management system (CMS) to match their evolving business needs. With their vast portfolio of international brands and diverse product offerings, AAW required a solution to efficiently manage large volumes of content while maintaining performance and user experience.
Statamic’s flexibility and advanced features, combined with Sweans expertise in web design and development, made it the perfect choice to help AAW achieve its digital transformation goals. On September 13, 2024, we launched the website with clear milestones and under the budget. The client was delighted with the web design and performance. We were happy that we could satisfy the needs and expectations set by the client.
In choosing Statamic for the AAW website, the decision was driven by several strategic factors that align with the company’s long-term goals and operational needs:
By selecting Statamic, AAW secures a robust, secure, and cost-effective CMS that positions itself for future growth and adaptability in a dynamic market landscape.
The web design for the AAW website, crafted by Sweans Technologies, incorporates a range of key aspects aimed at enhancing user experience, visual appeal, and functionality:
Through these design elements, the AAW website meets the company’s immediate needs and positions itself for future growth and engagement, reflecting the high standards and professionalism that AAW embodies.
The design approach taken by Sweans Creative UI/UX Designers for the AAW website was grounded in a deep understanding of the brand’s identity and values. This approach ensured that every aspect of the website aligned with AAW’s mission and enhanced its overall user experience. Key elements of this approach include:
Sweans focused on capturing the essence of AAW’s brand through every design element. By integrating brand colours, typography, and imagery that reflect AAW’s commitment to quality and professionalism, the website is a true extension of the company’s identity.
The design team prioritised user experience by creating intuitive navigation and a seamless flow of information. By understanding the target audience’s needs and preferences, the designers ensured the website was visually appealing, functional and user-friendly.
To reinforce AAW’s brand identity, the designers maintained visual consistency throughout the site. This included the thoughtful use of colours, fonts, and graphic elements coherent with AAW’s branding guidelines, ensuring a unified look and feel across all pages.
The design aims to establish an emotional connection with visitors by using engaging visuals and compelling content. This connection is essential for building customers’ trust and loyalty, making them more likely to engage with AAW’s offerings.
Recognising the diverse needs of AAW’s audience, Sweans ensured that the website was accessible across devices and languages. This promise of inclusivity aligns with AAW’s values and enhances the overall user experience for a broader audience.
The design process involved collaborative feedback sessions with AAW stakeholders to ensure that the final product met their expectations and effectively represented their brand. This iterative approach allowed for adjustments based on real-time insights and preferences.
The designers employed white space to create a clean, uncluttered look, enhancing readability and focusing users’ attention on the main elements. This strategic use of space aligns with modern design principles and enhances the professional appeal of the site.
By adhering to these principles, our UI/UX Designers created a website that meets AAW’s operational needs and resonates with its brand identity, ultimately enhancing engagement and driving business success.
To ensure efficient development and iterative improvements, we adopted an Agile methodology, specifically Scrum, for the AAW project. This approach involved breaking down the project into smaller, manageable sprints, allowing for frequent feedback, adjustments, and a focus on delivering value incrementally.
We used a component-based development approach to create reusable and modular elements within the Statamic environment. This modularity facilitated efficient development, maintenance, and future scalability. To integrate with external services or data sources, we leveraged Statamic’s API capabilities. This allowed for seamless communication and data exchange, enhancing the website’s functionality and user experience.
Statamic’s built-in asset management system simplified the organisation and management of images, files, and other media assets. It streamlined the process and ensured consistent asset delivery. Throughout the development, we prioritised security and optimisation. We implemented best practices to protect the website from vulnerabilities and optimised performance for a smooth user experience.
By combining these approaches and leveraging Statamic’s capabilities, we could deliver a robust, scalable, and customised website that met AAW’s specific needs and exceeded their expectations.
On September 13, 2024, AAW’s eagerly anticipated new website was officially launched. The project, developed using Statamic, marked a significant milestone for the company, providing a modern, user-friendly platform to showcase their services and connect with their audience.
To create buzz and connect with more people, we shared the big announcement on all our social media platforms! The response to the launch was overwhelming. Existing clients expressed enthusiasm for the website’s fresh design, intuitive navigation, and enhanced functionality. Many praised the website’s innovative approach and ability to showcase AAW’s unique offerings.
On September 13, 2024, AAW’s eagerly anticipated new website was officially launched. The project, developed using Statamic, marked a significant milestone for the company, providing a modern, user-friendly platform to showcase their services and connect with their audience.
To create buzz and connect with more people, we shared the big announcement on all our social media platforms! The response to the launch was overwhelming. Existing clients expressed enthusiasm for the website’s fresh design, intuitive navigation, and enhanced functionality. Many praised the website’s innovative approach and ability to showcase AAW’s unique offerings.
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See the available job positions below
“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
3rd Floor, 86-90 Paul Street,
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