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Amrutha VP - HR Manager

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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

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ZIPPO INDIA.

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A Shopify-powered eCommerce store for the iconic lighter brand renowned for quality, heritage, and personalisation.

Technology Used

Website

An Overview

With over 90 years of history, Zippo is a global icon synonymous with craftsmanship, durability, and timeless appeal. Famous for their windproof lighters, Zippo has built a legacy of quality and innovation. Each lighter tells a story, making them a symbol of personal style and reliability. Now, Zippo aims to extend its legendary status into the Indian market with an eCommerce experience that matches its global reputation.

Sweans Technologies partnered with Zippo to create a customised Shopify store tailored for the Indian audience, reflecting the brand’s storied heritage while offering modern functionality and personalisation options.

banner zippo

Main Goals and Objectives

Build a strong online presence

Highlighting its rich heritage and premium brand identity. The design prioritises conversion-focused elements to encourage customer engagement and sales.

Create an easy-to-navigate platform

where customers can browse products and make purchases effortlessly, using CRO techniques to simplify the buying process.

Add custom engraving options

Provide shoppers with a personalised experience that fosters deeper connections with the brand and increases conversions.

Enhance the shopping experience

Ensure smooth navigation, automated discounts, and mobile-friendly design to improve user satisfaction and drive more purchases.

Boost brand visibility and loyalty

Utilise Shopify’s promotional tools to encourage repeat customers and increase sales.

Fix technical glitches

Fix technical glitches: Streamline user flow to ensure smooth execution of promotions like “Free Fuel with Lighter” and “Buy 1 Fuel, Get 1 Free.”

Our Strategic Approach to Crafting a Premium Storefront

At the heart of the project was Zippo’s emphasis on timelessness and personalisation. Sweans Technologies designed a Shopify store that reflected these core values while incorporating advanced eCommerce functionality.

1. Custom Theme Development

We customised a Shopify theme to align with Zippo’s sophisticated aesthetic. The minimalist design ensures an intuitive user journey, allowing products to shine through clean layouts and bold visuals.

2. Personalisation through Engraving Options

The custom engrave feature enables customers to add a personal touch to their purchases, making every lighter unique. This was seamlessly integrated into the product pages with a smooth user interface.

3. Automated Discounts
for Festive Sales

With automated discounts, customers can easily take advantage of holiday promotions, enhancing user satisfaction and driving sales during key seasons.

4. Enhanced Mobile Experience

Recognising the importance of mobile shoppers, we ensured the site was fully responsive, providing smooth navigation and optimised checkout on all devices.

5. Localised Features for Indian Customers

Efficient payment gateway integrations, including Razorpay support, fast-loading pages, and tailored checkout experiences, ensure smooth transactions for Indian consumers.

6. Efficient Use of Shopify Liquid

We utilised Shopify’s Liquid template engine for dynamic, customisable product pages, ensuring seamless integration and improved site performance.

Comparison

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Zippo’s Shopify store combines its classic heritage with modern eCommerce features, creating a shopping experience that feels both timeless and new. Sweans Technologies developed a customised solution for the Indian market, combining advanced functionality with the brand’s iconic appeal.

The platform includes features like personalised engraving options, automated festive discounts, and local payment integrations such as Razorpay, ensuring a smooth and user-friendly experience. With its enhanced design and focus on mobile usability, the store effectively caters to Indian customers while staying true to Zippo’s legacy.

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