Visitors tend to decrease if the site you design loads slower than expected. This in turn will affect the page views and directly the ranking of your site. Hence we need to target on the key areas where we can make changes to improve the speed of your site. Some of the useful tips for faster loading of your site can be discussed as follows :
1.Host which loads the site faster may be selected:
While choosing the best WordPress hosting, we should remember about the main thing that is Speed (Performance), and reliability of support.Speed and reliability are extremely important. Suppose a site is frequently down,visitors may lose their temper and go forward for another site.Visitors will get frustrated if they do not get their needed sites soon. The slow access will be very frustrating for the visitors.
2. Control between the quality and size of images and videos used in the site:
Images are the largest part of the web content. It is very important for the web developers to make a hostile control of their image sizes and quality in order to make the website load faster. We can compress images in right format at the lowest acceptable quality level. There are two main phases of image compressor a lossy phase, and lossless phase. Lossless phase compression is the main backbone of image compression. Here the image quality remains identical to the source images. On the other hand, lossy phase doesn’t give you back exactly what you have put in, but instead returns an approximation of it.
PNG images comes under Lossless phase compression as well as they support various combination of color depth transparency and color correction. So using different types of images can resolve the issue to some extent.
3.Simple WordPress themes should be used as they are easy to load:
A fast and lightweight theme can also improve the loading speed of the website. A site which loads slowly and performs moderate prompts a poor client experience. There are many methods to check the speed of a WordPress theme. The two tools which are available one line are:
Google Page Speed Insights:
This will help to measure the performance of a page for Desktop devices and Mobile devices which is one of the simpler ways to check the webpage speed of the website. While entering the page URL we can discover the page speed score. The Page Speed Score ranges from 0 to 100 points. A higher of 85 or above shows that the page is performing great.
Pingdom tools full page test:
Pingdom Tools Full Page Test is simple to-utilize online tool which looks at all parts of a site page including file sizes, loading times, HTML, JavaScript, CSS and different documents connected to the site page. Scoring is carried out on a size of 0 to 100 points, the higher the better.
4. Caching Plugins:
Almost all the WordPress plugins are truly helpful yet a portion of the best fall under the caching category, will enhance page loading time. The most common but extremely easy to install and use, cache plugin is “W3 Total cache”. It enhances the user experience of your webpage by increasing server performance, decreasing the downloading time and providing transparent content delivery network (CDN) integration.
5. Use excerpts of content in the home page and provide links to the detailed work:
It is better to use excerpt of contents in home page as well as blog pages. Suppose if you have 5 to 10 posts on the same page and it is displayed in full contents, it will take more time to load the page for showing in full text mode so it will be very inconvenient for the users.
In order to display excerpt, you must visit your index.php and find:
“<?php the_excerpt(__('(more…)')); ?>”
6. Use a content delivery network:
Basically, a CDN, or content delivery network, takes all your static files you’ve got on your webpage (CSS, JavaScript and pictures and so forth) and let the visitors download them as fast as possible by taking the files on servers geographically near to the visitor. When a user requests the site, the server closest to the user will deliver the static content, ensuring the shortest distance for the data to travel (reduced latency), however providing the fastest site experience.
There is a plugin called “Free-CDN” that promises to do the same.
Conclusion:
As you know, there are many things you can do to improve the performance of your web pages. Some might be simple, while others can be time-consuming. Though, implementing these are very important. Because if your pages don´t load fast enough visitors may tend to bounce back to another site and you will loose your customers.
Awaiting your comments………..
