Facebook and other social media platforms have always been an exciting factor for people. No single day of an individual ends up without logging into his Facebook account. Hey, Facebook users there, have you noted a new format of posts popping up on your timeline in the past few weeks, labelled as a GIF but with sound. This one took me a bit by surprise. But unfortunately, this super cool function only works on mobile.
It’s a kind of innovative ad format catching everyone’s attention and its termed as Press and Hold format. This format lets you as a user to physically press the post and reveal either a slideshow or a video. Lift your finger off the screen and you will return to the static image.
Let’s have a look at some examples here: (Here’s a screenshot of what the post looks like on our client’s Facebook page. Please note that this is not a working image, so be sure to click on these links to go to the page and experience the real deal.
Vivo India
myG
Pringles India
Sulfex
myG
Walkaroo
Christiaan Welzel:
Thomas Cook India
Vape Dinner Lady
Axe Srilanka
Aclatic
Yayvo
There are different brands and platforms rising these days changing Facebook into a crowded landscape. Users are shelled with the huge amount of content regularly. To drive results and to cut through this clutter we must create some awe-inspiring content. Users behavior like touch, double tap, scroll, and swipe must be taken into consideration while creating content so that the engagement increases.
This Press and Hold format is very much useful for the businesses as a prodigious way to surprise their audience with interesting content behind the reveal. It can be defined as an interactive photo post and to experience it, you must be on the Facebook app on mobile. One thing you have to keep in mind is that these ads can be viewed on Android devices but can only be created and uploaded from iOS (mentioned) devices. For Android users, there is intoLive, an app that can turn any video into a ‘live photo’.
Press and Hold format is advantageous because they get amazing reach on Facebook as users have to engage with this kind of posts to see what’s inside that post.
As this is an interactive post it creates a tendency to press and hold the image and look what we can get to see inside the image. It gives your live photo a more professional look. Some of the creative and artistic people have used this technique with the new format to showcase a beautiful transition between things. After effects can also play a vital role in easing the transition between things.
Different verified brands have utilized this format and made their official pages more lively.
This new trending function has surpassed engagement levels of the business pages compared to any other post on those pages. Hence this is a social trend worth spending time on.
I’m sure more brands will jump onto this unique way of making their content more interactive. Let’s know more about the very important app without which this function is incomplete or impossible:
IntoLive App
IntoLive is the app which makes this function possible. In intoLive, you select a video or images.
You have various editing functions at your disposable.
After selecting your video or images you just have to move on to the next stage of putting the magical first frame. Design an image with Press and Hold call to action button to direct your users towards pressing the image. Many of the users will be doubtful whether this image works or not and will hesitate to press and view. But if you miss it remember you are missing the fun.
Use the Facebook app for uploading the post to your business page.
Different verified brands have utilized this format and made their official pages more lively.
This new trending function has surpassed engagement levels of the business pages compared to any other post on those pages. Hence this is a social trend worth spending time on.
I’m sure more brands will jump onto this unique way of making their content more interactive.
