There are always many of the predictions related to the latest marketing trends which trend is hot, which one is the next trend and many to list out. What according to you is the single biggest trend in digital media and technology in 2016? Let me help you out to sort out a few digital marketing activities which creates a huge business impact.
Consumer purchase behavior and the trends:
The way consumers are using digital media and the technology is getting changed these days. Understanding these change is vital, to understand the digital marketing trends. Buying decisions of the consumers is getting more complex. Purchase is only single part visible in this complex decision process. But what’s the before and after process of this decision. There are different factors which influences choice of the product purchased by a consumer. Those factors are:
Need and problem recognition
Information search
Alternate evaluation
Purchase decision
Post purchase behavior
Increasing uses of mobile devices:
In this technological era mobile is dominating the consumers purchase decision process. Consumers are spending more time on their mobile devices than ever. Mobile is turning into the most important resource in the purchase process. Now a day’s mobile traffic is overtaking the desktop traffic.
Digital transformation:
Digital transformation refers to the changes associated with the application of digital technology. Use of technology and the digital medias in marketing has become very universal. This kind of thinking is driven by the changes in consumer media consumption, where they continue consumption of the contents in different formats without thinking of the devices or channels. Certain businesses when asked to rate their digital capabilities, very few are actually utilizing the digital marketing techniques.
Content marketing:
Content marketing will continue to grow and studies depict that 50% of the marketer’s time is spent on content delivery and creation. It’s always recommended that strategic approach should be adopted for content marketing for ensuring the greatest ROI for any business. Content plan based on the monthly content themes and different content types from infographics to videos will definitely increase the engagements.
Real Time Marketing:
There are standard marketing platforms already adopted by the brands. It is only the beginning of the real time communication; customers are heading towards. Being an epitome of the consumer brand relationship it successfully engages customers and often results in more than one-time buyer. Further the analytics by marketing automation will unite all the marketing behavior.
There are many digital marketing activities creating massive business impact in 2016. Few are listed below:
- Mobile Marketing
- Conversion Rate Optimization (CRO)
- Online Reputation Management
- Marketing Automation
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Partnership including Affiliate and Co-marketing
- Display Ad Programs
- Internet of Things (IoT)
- Big Data (including customer and market insight and predictive analysis)
- Communities (business niche or vertical communities)
- Paid Search Marketing
- Wearables (augmented reality, activity trackers, etc)
Challenges – Face them and come out to shine:
Be that as it may, there are different difficulties which are undetectable at this point. Be that as it may, in the ocean of online marketing, our system would be to leave all bothers and sparkle in the midst of all chances. The time has come to quit depending on traditional marketing tools. The time has come to get digitalized! The time has come to comprehend the forecasts which would happen in the post digital era with the goal to plan our online marketing methodologies.
