Are you planning to set up an online News website using a WordPress platform, or have you made up your mind to build an online News website? There has been an impressive growth in the online readership of news and information content in the past years.
Everything starts with an idea, and the same goes true with launching an online News website. Publishing tools have gotten more manageable these days, and you don’t necessarily need to be technically savvy. There are numerous platforms for creating a website. We recommend choosing the WordPress platform for your online News website creation as it is an open-source, SEO friendly, safe and secure CMS. Online News website is an online medium, and many people recommend news website rather than a newspaper. Available anywhere anytime makes an online website more useful for the readers. In case of a news website owner, it acts as a source of income. People are earning in dollars with their news website.
Your online News website helps you to:
- Build your brand without spending much
- Find more audience interested in your services
- Give fast, up-to-the-minute and with 24/7 updates
- Get more choices
Designing and developing a news website is not a complicated process. Take into consideration a few of these tips and create your News portal easily.
Catchy Domain Name and a Web Hosting Plan
The most important thing to be done before launching your online News website is deciding the name of your website. A short and catchy domain name will help readers find your site easily. It will act as a website address which can be accessed by your audience. Choose the perfect domain name and a hosting plan to meet your target audience and their requirements. You will get several hosting options available in the market so search and then choose the most reliable service provider for hosting your website.
Choose the best Theme
The WordPress design is not destined for online newspaper publishing. So to get a professional-looking design, you need to install a good theme. The theme installation process is easy and straightforward. You need to login to the WordPress dashboard with the login details which you will be receiving into your email after purchasing the web hosting plan. Remember the theme which has been installed makes or breaks your online success.
The theme chosen by you plays a vital role in changing the layout of your website. As we are talking about a news website choosing a powerful News WordPress theme will be a challenging task for you because there are thousands of free and premium themes available in WordPress.org. However, we recommend The News Times: WordPress News Theme. Check out the demo here.
The News Times is an attractively designed, ultra-responsive pixel-perfect WordPress News theme. It offers a readymade standard news layout for your online News website. This theme also provides several colours, fonts and options, helping you to customize your news website. It is a well-coded, fast and responsive theme backed by the expert team to fix any troubles. The theme is updated regularly for fixing any bugs and improved continuously.
Best plugins for online News website
Using plugins can help you to run your news website with greater functionality. As you have chosen the WordPress platform and to quickly expand your website functionality, the next step is to select the WordPress plugins of your choice. Our recommendation is to use a plugin which is Gutenberg ready and also compatible with the News Times WordPress news theme. One such plugin is Guteblock Plugin.
There are different plugins available according to your requirement. The Yoast SEO plugin for better rankings and SEO, WooCommerce plugin for digital goods and services and the list goes on.You can also check out the comprehensive list of best WordPress plugins for online News websites and learn more about how plugins can help to improve the functionality.
Valuable content for online News website
You have a business plan, a perfect theme, and now it’s time to start putting together the content which aligns your mission. Give your readers the things they are interested in and which will make them excited about your publication.
How to bring more traffic to your online News website?
To give more exposure to your online News website, there are numerous ways. Some of the ways are effective but will cost a lot, and some of the ways are not that effective but will cost you a lot.
Here are the two highly effective promotional strategies to grow your online influence.
Social media:
Social media platforms, including Facebook, Twitter, Instagram etc., have a vast number of active users. If utilized in a significant way, they can bring traffic to your online news website instantly once your content is published. Build your own social media profiles for your online newspaper website. Be active on all the platforms and regularly update all your social media pages, which will help your brand connect with great influencers in the industry and boost your online reputation.
Guest posting:
Start following all the top journals in the industry and write articles for them. It will help you to get both the links and exposure to your newly created website. Improve your portfolio by researching, writing and crafting guest posts.
Over to you
With WordPress, the process of creating an online news website gets effortless and effective. The most essential is the theme to be installed on your site to make your website more prominent. Please make sure you install some other plugins, including Yoast SEO, Akismet, etc., to grow search traffic.
Let us know your thoughts about starting an online news website. If you have any queries, please feel free to ask us.
I’m Ajay C Thomas, Founder & CEO of Sweans Technologies Ltd, a global agency specializing in website design, branding, web application development, and eCommerce, serving clients around the world with proven success.