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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
A user-friendly Shopify eCommerce website with a diverse
clipart library for graphic designers, freelancers and DIY
enthusiasts.
ClipartSet, created by Sweans Technologies Ltd., is a leading provider of digital design resources based in London. Since its establishment in 2004, ClipartSet has been dedicated to enriching the creative community with high-quality digital assets. The diverse range of products includes watercolour clipart, textures and patterns, Canva templates, and high-resolution images, all crafted to elevate any project. With user-friendly licensing options, personal and commercial users can enjoy the flexibility to use the products across countless creative endeavours.
During the challenging times of COVID-19, ClipartSet emerged from a desire to infuse creativity and joy into a world in need. Originally called BrushstrokeArts, the transformation into a leading force in the creative industry was swift, marked by dedication to quality and innovation.
The dynamic team comprises artists and designers with diverse backgrounds, including graduates with master’s degrees in Fine Arts and Graphic Design. Together, they labour tirelessly to craft products that go above and beyond to exceed client expectations worldwide. From humble beginnings, receiving glowing accolades on platforms like CreativeMarket and Etsy, to the current status serving an extensive spectrum of customers, the journey emphasises excellence and customer satisfaction.
The ClipartSet Shopify eCommerce site has a striking design crafted with the exclusive Dawn theme. This custom design elevates the website’s aesthetic appeal and functionality, enhancing the user experience. With its sleek layout and intuitive navigation, visitors can effortlessly browse through the diverse range of clipart collections. The Dawn theme allows for seamless integration of essential features, ensuring smooth transactions and easy checkout processes. The design elements are thoughtfully curated to reflect the brand’s identity while maintaining a modern and visually appealing interface.
By combining the strengths of Shopify and Dawn theme, our Shopify agency in London could create an eCommerce website that is visually appealing and functionally sound, driving sales and enhancing customer satisfaction.
ClipartSet, a venture by Sweans Technologies, has embraced the dynamic landscape of eCommerce through its Shopify development. Sweans, a seasoned player in the digital solutions domain, has skillfully leveraged Shopify’s versatile platform to propel ClipartSet into online retail.
In essence, the Shopify eCommerce development of ClipartSet by Sweans exemplifies a harmonious fusion of technology and creativity. By leveraging the power of Shopify’s platform, Sweans has provided ClipartSet with a robust foundation for success in the competitive world of online retail. With a focus on innovation, scalability, and user-centric design, ClipartSet’s Shopify store will redefine the digital shopping experience.
The integration of Klaviyo email marketing has helped the specialists execute all flows seamlessly, from welcoming new subscribers to recovering abandoned carts and driving revenue through targeted campaigns. By leveraging Klaviyo’s advanced features and automation capabilities, ClipartSet continues to deliver personalised and engaging email experiences that drive customer loyalty and business growth.
We integrated the ClipartSet site with Google Shopping to enhance the reach and boost sales. With the power of Google’s vast user base and intuitive shopping platform, ClipartSet can significantly amplify its online presence and attract a broader audience. Adding ClipartSet to Google Shopping can be a great way to reach a wider audience and attract potential customers with high-purchase intent.
We followed these steps to optimise the presence of ClipartSet on Google Shopping. There was a gain of valuable exposure and attracted a steady stream of free traffic from prospective customers looking for high-quality clipart. Our ongoing maintenance and optimisation will maximise the success of the ClipartSet website.
We executed a comprehensive Search Engine Optimisation (SEO) campaign for ClipartSet, a Shopify-based eCommerce website specialising in clipart and digital graphics. The endeavour aimed to enhance the website’s visibility, drive organic traffic, and improve its ranking on search engine result pages (SERPs). Through Shopify SEO techniques and best practices, Sweans’ content writers and SEO strategists optimised the website to achieve these objectives.
Our SEO efforts for ClipartSet’s Shopify eCommerce website encompassed a holistic approach, combining meticulous keyword research, content optimisation, technical enhancements, and off-page strategies. Through these endeavours, the website achieved improved visibility, organic traffic growth, and higher rankings on SERPs, ultimately driving business success for ClipartSet in the highly competitive digital marketplace.
We integrated the site with Pinterest feeds, offering a strategic advantage to expand the reach of ClipartSet’s products and enhance visibility. By incorporating the product feed and catalogues into Pinterest, ClipartSet can tap into a vast user base and drive traffic to its eCommerce site.
By following these steps, ClipartSet can seamlessly integrate its eCommerce site with Pinterest feeds, using the visual discovery capabilities of the platform to reach a broader audience and drive sales.
Before the official launch, our Quality Assurance (QA) engineers performed rigorous testing protocols to identify and rectify potential glitches or inconsistencies. We actively solicited user feedback and incorporated it to refine the user experience further. It ensured a seamless browsing and purchasing journey for customers.
With planning and diligent execution, ClipartSet’s Shopify eCommerce website was ready for the much-anticipated go-live on 14 March 2024. We accompanied the launch with a comprehensive marketing strategy to maximise visibility and drive traffic to the platform. This strategy included social media campaigns, email newsletters, and influencer partnerships.
The launch of ClipartSet’s Shopify eCommerce website marked a significant milestone, yielding tangible results that underscore the effectiveness of our strategic approach. The optimisation efforts across product listings, content, and checkout processes yielded substantial improvements in conversion rates, with a 25% increase in overall sales and a significant 30% uptick in conversions from mobile devices, reflecting enhanced user experience across platforms.
Ultimately, there were heightened customer engagement metrics, including a 50% surge in email newsletter open rates and a notable 20% increase in repeat purchases, demonstrating the effectiveness of our engagement strategies in promoting long-term customer loyalty.
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See the available job positions below
“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
3rd Floor, 86-90 Paul Street,
London, EC2A 4NE