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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
See the available job positions below
“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
A classic yet modern Shopify website for a European-branded innovative lighter that makes its spark in India.
From introducing fixed flame technology to crafting its body with recycled nylon for an environmental impact, Cricket Lighters has come over a long 60 years in innovation and durability. As a staple in convenience stores and retail outlets, the European brand already had strong brand recognition offline but aimed to grow its online presence. Recognizing the need to adapt to an increasingly digital consumer base, especially in the Indian market, Cricket Lighters approached Sweans Technology to create an intuitive and user-friendly eCommerce store on Shopify. Their requirements included a clean and modern design focusing on product reliability, quick shipping, and easy navigation for retail and B2B customers. By fully customising one of Shopify’s flexible and intuitive themes we designed a professional, straightforward website aimed at providing a seamless shopping experience.
Cricket Lighters embody reliability, quality, and modern design. We have successfully reflected these values by carefully customising Shopify’s versatile and attractive theme. By tailoring this theme to meet the brand’s specific needs, we created a streamlined, user-friendly website that aligns seamlessly with Cricket’s brand identity as a high-quality, European lighter brand entering the Indian market.
With a minimalistic and clean layout, we felt our chosen theme provided the perfect foundation to showcase Cricket’s products with clarity and elegance, enhancing the brand’s credibility and appeal. Through our strategic customizations—such as integrating bold product visuals, smooth navigation, mobile responsiveness, and local features like INR pricing and quick dispatch for Indian customers—we created a digital experience highlighting Cricket’s core values of durability and innovation.
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See the available job positions below
“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
3rd Floor, 86-90 Paul Street,
London, EC2A 4NE
