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Amrutha VP - HR Manager

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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

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Mi alma.

Mi alma Logo
Creating a One-stop-shop with a high-performance Shopify store for a leading global brand in the Home Decor market.

Technology Used

Website

An Overview

Mi Alma is a globally recognised online store specialising in home décor. The brand captures the essence of bespoke craftsmanship and offers a curated selection of products that add a unique touch to any living space. Mi Alma stands out in the crowded market by focusing on high-quality home décor products, from peel-and-stick, wall art to tile stickers.

Mi alma shots

Mi Alma partnered with Sweans, a leading eCommerce agency in London specialising in Shopify solutions, to enhance its online presence and streamline its eCommerce operations. This collaboration aimed to leverage our expertise in creating seamless, user-friendly online stores to improve customer experience and drive sales growth.

Here are the top goals set by Mi Alma in our strategic partnership:

  • Implement a clean, modern design that is easy to navigate with a notable focus on aesthetics and usability.
  • Simplify the menu structure and category organisation to help customers find products quickly and efficiently.
  • Users should be able to filter the products by colour, product type and price range.
  • Ensure the website is fully responsive and functions across all devices, including desktops, tablets and smartphones.
  • Use best practices for coding, image optimisation, and content delivery to reduce load times.
  • Conduct keyword research and optimise product descriptions, meta tags, and other on-page elements.
  • Create high-quality content, such as blog posts and guides, that engages customers and improves SEO.
  • Streamline the checkout process to reduce friction and minimise cart abandonment rates.
  • Add trust signals such as customer reviews and secure payment icons to build customer confidence.
  • Conduct A/B tests on various website elements, such as call-to-action buttons and product pages, to identify and implement the most effective strategies.
Mialma

Transforming the Online Shopping Experience with a Highly-functional Shopify Store.

The development of Mi Alma’s Shopify store marked a significant leap forward in the brand’s eCommerce journey. Leveraging the power and flexibility of Shopify, Mi Alma, in collaboration with Sweans, implemented a range of advanced features designed to enhance user experience, streamline operations, and drive sales.

Some Key Features of the new Shopify site are:

  • A custom-designed theme that reflects Mi Alma’s brand identity, offering a unique and visually stunning storefront.
  • Our Shopify experts ensured an optimal viewing experience across all devices, from desktops to smartphones.
  • Users can filter products by colour using visual swatches, making it easy to find items that match their home décor.
  • Intuitive filtering options help customers narrow down their choices quickly and efficiently.
  • A simplified and secure checkout process reduces cart abandonment and enhances conversion rates.
  • We integrated various payment gateways to provide customers with flexible payment choices.
  • Our SEO experts implemented On-page SEO strategies to improve search engine rankings and drive organic traffic.
  • Site performance optimised for faster load times and better user experience.
Mi alma desktop

Following the launch of Mi Alma’s revamped Shopify store by Sweans, the brand experienced a 35% increase in revenue and a 30% boost in conversion rates. Customer engagement surged with a 40% rise in session duration and a 25% reduction in bounce rate. Further, repeat purchases grew by 25% thanks to enhanced features and a streamlined checkout process, solidifying Mi Alma’s market position.

See Our Work.

Delivering wellness from natural tea and lifestyle products.
Redefining the online shopping experience.
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