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Website Accessibility Testing
Designing an inclusive website to improve usability and create a positive user experience for a public country park website.
Sandwell Valley Country Park is a visitor services and public country park in the borough of Sandwell in the West Midlands. It is a primary attraction for its residents and surrounding Birmingham, Wolverhampton, Dudley Borough, and Coventry. The goal of the council behind the collaboration with our team was to build a website that is inclusive and accessible for all their visitors. We worked alongside the council to help them raise the standard of their online accessibility.
In the initial stage of the project, our designers worked with developers and accessibility engineers to craft an accessible web design structure. Our accessible web design considerations led to improvements in the visitor experience. For the People with Disabilities, such improvements were essential for equal access. However, our accessibility solutions could also help people in various scenarios:
Our accessibility auditors tested several different iterations of the website. By the next stage, we could update the accessibility statement, stating that the website was fully compliant with WCAG 2.2 level AA standards. The website achieved a higher accessibility standard, aligning with UK Government requirements.
The website is now live, and we are thrilled that the accessibility results are meeting the council’s expectations. It has been a challenging project, but it has also been rewarding and proof positive of what we can achieve if we desire to have the highest possible accessibility standard!
We used Google Analytics to capture the following data:
Our continuous accessibility auditing of the web pages ensures the Sandwell Valley Country Park website is accessible to extensive demographics and aligns with the highest accessibility standards.
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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
3rd Floor, 86-90 Paul Street,
London, EC2A 4NE