SDRA & ESA Registration.

Optimising performance and ensuring seamless SEO migration for top platforms in the service and emotional support animal sectors.

Technology Used

Website

servicedogregistration.org 
esaregistration.org

An Overview

Service Dog Registration of America (SDRA) and ESA Registration of America (ESA) are leading resources for emotional support and service animal information. Despite their prominence, their Ruby on Rails platform struggled with persistent technical bugs that compromised performance and disrupted user experience.

To overcome these challenges, Sweans Technologies executed a seamless SEO website migration to WordPress. The focus was on safeguarding SEO rankings, enhancing site functionality, and creating a user-friendly design. The result? Significantly improved performance, higher organic traffic, and intuitive content management.

The Challenge

Both SDRA and ESA Registration faced significant hurdles during the SEO migration process:

Content-Heavy Sites: With over 125 blogs on each platform, careful preservation of SEO-rich content was essential.
Established SEO Rankings: The platforms’ strong search visibility meant that even minor SEO losses could severely impact traffic and revenue.
Technical Issues: The Ruby on Rails platform suffered from HTML errors, sluggish load times, and outdated navigation structures, all of which required immediate resolution.

The mission: execute a seamless website migration that safeguarded SEO, optimised site performance, and delivered a better user experience.

Our Solution

Comprehensive SEO Audit and Pre-Migration Planning

We started with a detailed audit to identify challenges and create a SEO migration roadmap:

Cataloging Assets: Every URL, meta description, title tag, and schema markup was documented to ensure nothing was lost during the migration. SDRA’s blogs accounted for 60% of their organic traffic, making this step critical.
Identifying Errors: Resolved 23 HTML errors in ESA Registration’s site to improve crawlability and user experience.
Performance Benchmarks: Baseline site performance was analysed using Google PageSpeed Insights and GTmetrix, guiding post-migration improvements.

Advanced Tools and Technologies

We employed state-of-the-art tools to facilitate the site migration:

All-in-One WP Migration: Enabled secure backups and smooth, downtime-free data transfers.
Rank Math SEO Pro: Boosted site speed by optimising server performance and caching mechanisms.
WP-PageNavi: Delivered improved navigation, critical for managing extensive blog content.
Custom Redirect Mapping: Used .htaccess and WordPress Redirection plugins to preserve link equity and prevent broken links.

Technical Execution with an SEO-First Focus

The migration was carried out step-by-step to minimise risks:

Preserving URL Structures: Existing URLs were retained to prevent broken backlinks or crawl errors. ESA Registration’s blogs followed a consistent slug structure (/blog/%postname%/) for seamless accessibility.
Metadata Optimisation: Migrated metadata was preserved and enhanced for better click-through rates, including the addition of schema markup for rich search results.
Mobile-First Redesign: Both platforms were restructured for responsive designs, meeting Google’s mobile-first indexing standards.
Redirect Validation: Every 301 redirect was tested manually to ensure accurate redirections, preserving link equity and user flow.
Performance Enhancements: Implemented Gzip compression, lazy loading, and image optimisation plugins, achieving substantial speed improvements.

Results

Service Dog Registration of America (SDRA)

SEO Performance: Blogs saw a 15% increase in organic traffic within three months, maintaining their authority in the service dog niche.
Keyword Rankings: Achieved higher rankings for competitive keywords like “service dog registration requirements.”
Speed Improvements: Page load times dropped by 38%, enhancing user experience significantly.

ESA Registration of America (ESA)

Traffic Growth: Organic traffic surged by 20%, thanks to enhanced site performance and SEO-focused improvements.
Engagement Metrics: Bounce rates decreased by 25%, driven by faster load times and better navigation.
Stability and Reliability: Persistent issues on the Ruby on Rails platform were eliminated, resulting in a reliable, bug-free website on WordPress.

SEO Migration Success: What We Achieved

The SDRA and ESA Registration migrations are prime examples of how a meticulously planned SEO migration can transform challenges into opportunities. By leveraging cutting-edge tools, technical expertise, and a focus on SEO preservation, Sweans Technologies not only safeguarded these platforms’ search rankings but also unlocked new growth opportunities.

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SDRA & ESA Registration.

Technology Used

Website

An Overview

The Challenge

Our Solution

Results

See Our Work.

Tealish

Samsonite Kuwait

American Tourister Kuwait

Are you excited to kick off your growth journey? Connect with us!

Join the Team

We’re Looking for the best talent to join our team.

Graphic Designer

Shopify Developer

Full Stack Developer

Quality Engineer

Web Developer – Freshers

Presales Telemarketer

Apply Now...

Amrutha VP - HR Manager

Info

Email

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Sweans Technologies Ltd.

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with us!

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