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Graphic Designer

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Amrutha VP - HR Manager

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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

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Thoubi.

Creating a One-stop-shop with a high-performance Shopify store
for a leading global brand in the Home Decor market.

Thoubi logo

An Overview

Thoubi, a leading Kuwait-based online fashion brand, serves a diverse audience with collections for women, men, and children, offering styles that range from modest to modern. Known for empowering its customers through inclusive storytelling and a variety of sub-brands, Thoubi needed a refreshed digital presence that would support a seamless shopping experience. To accomplish this, we migrated Thoubi to Shopify, crafting a custom design that would elevate the brand’s image and make navigation intuitive.

Thoubi website previews_1 (1)

Crafting a Seamless and Customised Shopping Journey

Tailored Design with Enhanced Features

We began by building a clean, versatile design that would capture Thoubi’s brand identity and make product exploration enjoyable and easy. Recognising that standard Shopify features would need to be extended to meet Thoubi’s specific needs, we incorporated third-party tools that allowed for:

  • Customer Account Personalisation: Customers can now easily update their account details, providing a smoother and more personalised experience
  • Streamlined Returns and Order Management: To simplify returns, we implemented a user-friendly return and tracking system, enhancing both customer convenience and back-end efficiency.
  • Custom Product Bundling Options: By enabling bundling, we created opportunities for customers to combine items from various sub-brands, encouraging larger purchases and helping them discover more products across the range.
Thoubi website view in mobile
Thoubi website product slider preview

Adding Personalisation for a Unique Experience

Understanding the importance of unique shopping experiences, we also enabled product personalisation options, allowing customers to customize select items for a personal touch. This feature enhances customer engagement and makes each purchase feel unique.

Thoubi Website product customization view
Thoubi Website product customization view mobile

An Engaging, High-Impact Shopping Experience

With a sleek, dynamic new site, Thoubi now delivers a high-quality shopping experience that resonates with its audience. The additional functionality has driven greater customer satisfaction, while the seamless return and bundling options have positively impacted both engagement and sales.

Thoubi’s Shopify website now provides a polished, enjoyable, and versatile shopping journey, equipping the brand for continued growth and success across its range of sub-brands.

Thoubi website product image preview
Thoubi website product image previews

See Our Work.

Delivering wellness from natural tea and lifestyle products.
Redefining the online shopping experience.
Intelligently designed eCommerce website trusted by travelers.