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Amrutha VP - HR Manager

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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

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Tomtom Cigars.

A sophisticated and modern Shopify store for London’s premium award-winning cigar merchants to showcase their fine cigars, accessories and coffee beans.

Technology Used

Website

An Overview

Tomtom Cigars is a premium UK-based merchant specializing in high-quality cigars and accessories. To elevate its digital presence and provide an unparalleled online shopping experience, Tomtom Cigars partnered with our Shopify agency in London to develop a sophisticated and feature-rich eCommerce platform. With the addition of a marketplace and auction feature, the store now offers a more dynamic shopping experience for cigar enthusiasts. This new feature lets customers buy, sell, and bid on exclusive cigars, giving collectors a dedicated platform to trade and access rare, limited-edition products.

Tomtom Cigars had clear objectives for their Shopify store:

  • Develop an intuitive and easy-to-navigate website.
  • Guarantee that the website is responsive on all media devices.
  • Build a robust platform capable of managing high traffic volumes, especially during peak times.
  • Implement powerful search and filtering options.
  • Provide comprehensive product descriptions, high-quality images and customer reviews.
  • Implement a live chat option to help users track orders and share queries.
  • Integrate advanced inventory management systems.
  • Streamline order processing from purchase to delivery.
  • Enhance search engine visibility.
  • Incorporate email marketing, social media and analytics tools.
  • Ensure compliance with relevant eCommerce regulations.
  • Assure the brand identity remains uniform across the entire Shopify eCommerce site.
  • Launch a marketplace and auction feature to allow customers to buy, sell, and bid on exclusive cigars and accessories.

Crafting an Exceptional Shopify Store for a Premium Cigar Brand in London.

The goal was to create a store that reflects a luxurious brand image, offers seamless functionality, and enhances customer engagement. Our Shopify agency in London worked closely with Tomtom Cigars to understand their brand, goals and target audience.

Here are some aspects of the development process:

  • We designed a custom Shopify theme that embodied the luxurious and premium nature of Tomtom Cigars. The theme used a clean, elegant layout with high-quality images and sophisticated typography.
  • Simplified navigation menus and an intuitive layout to ensure customers could easily find their desired products.
  • Our team of Shopify experts has created a fully responsive design to ensure an optimal browsing experience across desktops, tablets and smartphones.
  • By optimising the site code and server configurations, we ensured fast load times and smooth performance.
  • Implement advanced search and filtering options to help customers quickly find products based on their preferences.
  • We enriched the product pages with detailed descriptions, high-quality images, and customer reviews to assist customers in making informed purchasing decisions.
  • Integrate with advanced inventory management systems to provide real-time stock levels and ensure accurate product availability information.
  • Implement third-party marketing automation tools, CRM systems, and analytics tools to enhance marketing efforts and track customer behaviour.
  • Employ SEO best practices, including optimised meta tags and clean URL structures.
  • Streamline the order processing system to improve operational efficiency and enhance customer satisfaction.
  • Launched the marketplace and auction feature, enabling users to browse and bid on exclusive cigars, adding a new level of engagement to the site.

Following the launch, we provided continuous support and maintenance to ensure the site remained updated with the latest Shopify updates and performed optimally. It included regular security checks, performance audits, and feature updates based on user feedback and evolving business requirements. With the marketplace and auction feature, Tomtom Cigars has taken its eCommerce platform to the next level, offering an even more unique and engaging experience for its customers. Through our partnership, Tomtom Cigars significantly enhanced its online presence, providing a superior shopping experience and contributing to sales and customer satisfaction.

For more information about our services and to discuss how we can help your eCommerce business thrive online, contact us today.

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